The UNICEF Logo will feature on the bottles of Damavand Mineral Water as a partnership to benefit Iranian children. For the first time in the history of Iran, a share of the sale of a product will benefit a charitable cause, and this particular product will be carrying the UNICEF Logo.
With this campaign, the Damavand Mineral Water company will be donating a portion of the revenues to UNICEF Iran, which will be benefiting the local schoolgirls´ educational projects. Tath means, that for a full year special mineral water bottles will be on sale and their labels will carry the UNICEF Logo and detailed information on how proceeds from it´s purchase will benefit thousands of schoolgirls from Iran as well as 4,500 children that will benefit from activities to include community-based school management and quality education.
This type of campaign brings rewards to everyone, not only will it help develop new educational programs, but it will also create goodwill reciprocal from other Iranian industries, in an effort to promote social responsibilities and improve the life of those who are in remote regions of the country.
This type of sponsorship helps establish that there is no need to rely on funds that are sent from abroad. That social marketing from inside the country can help provide for the well being of the population and that this is an item of national concern that needs to be dealt with.
“This is a win-win situation” says Jan-Pieter Kleijburg, Deputy Representative of UNICEF in Iran.
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