The UNICEF Logo and Fearless Music

Boro Vukadinovic is the name of a multi-millionare textile tycoon that donated the proceeds from all his albums, which bear the UNICEF Logo, to help bosnian orphans in 1997. The UNICEF Logo appears displayed on the cover of the album Rain of Mercy, from Agartha, which is the name of the group created by Boro Vukadinovic.

Part of the proceeds from all of the albums his label, Fearless Music has produced go to a global fund overseen by UNICEF that transfer the money to various children´s charities, which include the United Bosnian Children´s Orphanage Fund. Boro Vukadinovic has fond memories of his childhood in Bosnia, which he describes as a “multi-cultural land”, now devastated after years of war.

Borned in 1959, in Banja Luka, Bosnia. He was raised a Serb, son of a mixed marriage. Vukadinovick becomes melhancolic when he refers to his native land. “Everything I had in Yugoslovia does not exist anymore. It´s hard to explain it to others.” You can sense the deep sentiments behind his remembrance “...With those of us in Bosnia, we lost our homes, we lost our families, we lost our heritage and we lost our childhood. The only thing we have left is our memories”

In order to prevent things like this to repeat again, UNICEF´s main goal is to generate humanitarian response in order to save lives, alliviate suffering and protect the rights of children. Projects like the music of Vukadinovik and the UNICEF efforts exist to heal the wounds of the Bosnian children, and to end with all religious or ethnic differences.